If you’d like your book to sell to more people than friends, family and your 10th grade English teacher, you must get out from behind your computer and promote it.
If you’re lucky, your publisher will put some resources into promoting your book, but that’s not enough.
I know my publicist at Random House works hard on my behalf. How do I know? I’ve gotten several nice reviews from trade journals. Print, radio and TV interview requests have rolled in. And there are these great promotional buttons . . .
. . . that will be distributed through direct marketing and in a couple major shopping malls.
But mine isn’t the only book my publicist is trying to sell. And even though my book has a great hook with the election tie-in, I’m still a new author with no following.
So . . . it was a happy coincidence yesterday when I took our oldest so to the library and noticed this gem on the shelf:
It’s a few years old, but brimming with information about how to be prepared for interviews, develop a marketing strategy, make vital contacts, sign stock in bookstores and more. The back section is loaded with Internet resources, helpful organizations, etc. And there’s even a section about how to get on Oprah – an author’s golden ticket.
The book so inspired me that I stayed up till one in the morning, scribbling pages of ideas about promoting my novel. I can offer writing workshops in schools . . . connect via the Internet with networking sites and message boards . . . get in touch with those involved in spelling bees and Scrabble tournaments, because those things play a part in my character’s life . . . write magazine articles offering writing tips for adults or election information for kids.
The list goes on, but the short version of my plan is this:
1) Let people know my book exists
2) by offering them something of value
3) and have loads of fun doing it.
Do you have any great book promotion tips? School presentation ideas that inspire students? Thoughts on finding time to promote, while still working on the next novel?
No matter where we are on the publishing spectrum, it's never too soon . . . or too late to think about book promotion.
And, by the way, who saw that fabulous eclipse last night?
Not that one! This one . . .